Paint Scheme Grades-November 11, 2017

By David G. Firestone

First some 2018 schemes…

Brad Keselowski #2 Discount Tire Ford Fusion-Discount Tire always has great looking cars, and this is no exception. It’s a smooth look, it has a great color scheme, and it earns an A.

Ryan Newman #31 Liberty National Chevy Camaro-It’s a horrible shade of green, with a decent shade of blue. The look is awful, it’s a bad design, and I can’t give it anything but an F.

AJ Allmendinger #47 Kroger Chevy Camaro-L like the color scheme, but the design scheme, while decent, is a bit over-designed. It’s worth a B-.

Now on to the 2017 schemes.

Austin Dillon #3 Dow Olympics Chevy SS-The winter motif and new color scheme work very well here, it’s a good look. A

Kasey Kahne #5 Great Clips/Justice League Chevy SS-The red and gold look is really good. The design scheme works very well too. It’s an all around great look. A

Joey Gase #7 Donate Life Chevy SS-The hood design works very well, but the side design is another story. It’s an ugly, over designed mess, with a decent color scheme. All things considered, it earns a C-.

Danica Patrick #10 Aspen Dental Patriotic Ford Fusion-Adding patriotic elements doesn’t do that much to help the scheme. It is the same F grade as the regular Aspen Dental scheme.

Clint Bowyer #14 Rush Truck Stops/Mobil Delvac Ford Fusion-Same scheme as Rush Truck Stops, same A grade.

Matt Kenseth #20 Xfinity Toyota Camry-It’s a bold look, not over designed, and has a great color scheme. It works very well. A

Ray Black Jr.#51 Scubalife Chevy SS-The whole motif works very well, and the color scheme is good. For some reason, water motifs on cars work well. Anyway, it’s worth an A.

David Starr #66 Moore Freight Service Chevy SS-A simple look with a great color scheme will always earn an A.

Gray Gaulding #83 The Country Network/Earthwater Toyota Camry-Same scheme as Earthwater, same F grade.

Dale Earnhardt Jr.#88 Nationwide/Justice League Chevy SS-The black Justice League motif works very well, and the scheme as a whole is a great look. I can’t give this anything less than an A.

Advertisements

Paint Scheme Grades-October 28, 2017

By David G. Firestone

First, we have some 2018 schemes…

Brad Keselowski #2 Wurth Ford Fusion-Red and white works well with the Penske template, and this car has a great look as a result. A

Austin Dillon #3 Dow Chevy Camaro-It’s a much simpler, yet bolder design from the 2017 version, and it looks great! There is nothing wrong with that car at all! A

Kevin Harvick #4 Busch Ford Fusion-Same scheme as 2017, same A grade.

Kevin Harvick #4 Mobil 1 Ford Fusion-Same scheme as 2017, same A grade.

Denny Hamlin #11 FedEx Express Toyota Camry-Same scheme as 2017, same B- grade.

Denny Hamlin #11 FedEx Freight Toyota Camry-Same scheme as 2017, same B- grade.

Denny Hamlin #11 FedEx Ground Toyota Camry-Same scheme as 2017, same B- grade.

Denny Hamlin #11 FedEx Office Toyota CamrySame scheme as 2017, same B- grade.

Ty Dillon #13 Twisted Tea Chevy Camaro-Same scheme as 2017, same A grade.

Joey Logano #22 AAA Ford Fusion-Same scheme as 2017, same D grade.

Ryan Newman #31 Caterpillar Chevy Camaro-Same scheme as 2017, same B- grade.

Martin Truex Jr. #78 Bass Pro Shops/5-Hour Energy Toyota Camry-I get what they were trying to do here, but is just isn’t working. The orange is a bit too light, and the design is mediocre. It’s not awful, but not great. All things considered, I give it a C-.

Martin Truex Jr. #78 5-Hour Energy/Bass Pro Shops Toyota Camry-See above. C-

Now we focus on 2017…

Kyle Busch #18 M&M’s Halloween Toyota Camry-It’s a really good scheme, that is more subtle than last year. This scheme works well, and looks good. A

Landon Cassill #34 Love’s Truck Stops/Speedco Ford Fusion-Same scheme as Love’s, same A grade.

Chris Buescher #37 Scott Towels Chevy SS-Too many stripes. It has a great color scheme, but it has too many stripes. It’s not horrible, but it’s not great. It’s worth a C-

AJ Allmendinger #47 Dillon’s Chevy SS-Same scheme as Kroger, same A grade.

Jimmie Johnson #48 Lowe’s/Marshaltown Chevy SS-Same scheme as Lowe’s, same F grade.

Cole Whitt #72 Chevy SS-Good smooth look, and the door numbers work with this color scheme. It’s worth an A.

Brett Moffitt #83 Earthwater Toyota Camry-Same scheme as #23, same D- grade.

Michael McDowell #95 Jolt Eye Drops Chevy SS-The blue mountain motif works well, the color scheme works very well, and it’s just a great look all around. A

Paint Scheme Grades-October 14, 2017

By David G. Firestone

First we have some 2018 schemes that were recently released.

Chase Elliott #9 NAPA Chevy Camaro-While I like the design, I think it’s a bit over done. It’s still a decent scheme with a great color scheme, and it’s worth a B+.

Paul Menard #21 Motorcraft Ford Fusion-Same scheme as last year, same A grade.

William Byron #24 Axalta Chevy Camaro-Yes! Yes! A thousand times yes! The blue works, the flames work, everything works! This is a great scheme! A

Ryan Newman #31 Granger Chevy Camaro-Same scheme as last year, same A grade.

Jimmie Johnson #48 Lowe’s Pro Services Chevy Camaro-The black looks great, the gray adds to it, and the whole scheme looks amazing! Nothing wrong here! A

Alex Bowman #88 Nationwide Chevy Camaro-Everything I said about the NAPA scheme applies here. I like the design, but I think it’s a bit over done. It’s still a decent scheme with a great color scheme, and it’s worth a B+.

Now on to 2017 schemes…

Kasey Kahne #5 Go90.com/Road to Raceday Chevy SS-Same basic scheme as Road to Raceway same A grade.

Paul Menard #27 Menard’s/Schrock Chevy SS-Purple doesn’t always work, and while I normally like the Menard’s template, this doesn’t jive as well with it. I will give it a B+.

Landon Cassill #34 Love’s Truck Stops/Roller Bites Ford Fusion-Same basic scheme as Love’s Truck Stops, same A grade.

Chris Buescher #37 Gain Chevy SS-Green can be great or awful, and this green works well, and with a great car design, it earns an A.

Cole Whit #72 Chevy SS-Pinkwashing is an automatic F.

Dale Earnhardt Jr. #88 Nationwide/Chevy Truck Month Chevy SS-Same scheme as Nationwide, same A grade.

Some Thoughts on the Sprint Unlimited and An Introduction to Photo matching

Here are my thoughts on the Generation 6 car after the Sprint Unlimited

Here is a video showing the new cars in action…

Why did the roof logos come to NASCAR? I stated during Winter Testing that I thought that the logos would show up on roof cameras…but they can’t. The logos on the roof are all but invisible to the in-cars, and are next to impossible to see at speed on the regular cameras circling the track. The whole point of sponsorship is for the logos to be seen, but the roof logos defy that, so really, they are useless

Fox debuted several new cameras, including a revamped zipline camera called the CAMCAT that flies over the track, and a gyroscopic camera that stays level even when the car is on a banking. The new zip line camera is really good, and the gyroscopic camera gives the fan a really good idea of how banked the track really is.

The new cars in general look really good, and I was wrong about the names on the windshields. They do look good, and they are easy to see with the in-cars. I don’t approve of the manufacturer logos on windshield on either side of the name though. In addition to the larger roof flaps, the cowl flaps are visibly bigger, and have been moved to the hood.

The orange Home Depot back bumper on the Dollar General Toyota driven by Matt Kenseth looks really weird. As does the door design on the Target Chevy.

Man! Kevin Harvick’s car looks really good, as does Dale Jr’s! Martin Truex in the Napa Toyota is the most improved paint scheme of the whole field.

The cars seem to be sparking more than they did last year. They also look “cleaner” than they did last year. They have cleaner lines and cleaner windshields.

Speaking of windshields and windows the side windows need to be attached better. During the wreck, one car lost a side window, and Carl Edwards lost a side window in the final laps of the race. NASCAR needs to look into that.

The fan picks format worked really well, and I hope this shows up again during the All-Star Race

Now on to photo matching.

One of the best ways to authenticate a driver suit as having been worn by the driver is to find a photo of the driver wearing the suit. In many instances, this is not possible. In other instances the driver wears several different suits throughout the season, and finding the exact suit can be difficult. Let’s take a look at a Ricky Craven suit from 1996.41-craven

This suit was difficult to photo match but I thought I had in this photo from Fuller Motorsports and Collectibles.41-craven-4

Upon closer inspection, this suit in the photo and the suit in my collection are not the same.41-craven-1

 

The location of the yellow RACING embroidery is in a different location, the leg stripes in the photo are white whereas the suit I own has green leg stripes…but modifications are not uncommon, and the name and GOODYEAR logos are in different places as well.41-craven-3 41-craven-2

 

This card is from 1996, and shows Craven clearly wearing the suit in my collection.41-craven-5

 

The RACING, GOODYEAR, and name are all in the correct place. The only difference is that the ALARM SOUTH and MANHEIM AUCTIONS logos are not seen in the card, but on the suit they were clearly added later. They are patches on the suit whereas everything else is embroidered on the suit.41-craven-7 41-craven-6

Now on to paint schemes…a lot of ground to cover

We start with the Truck Series

Dusty Davis #1 Accell Chevy Silverado Good Color scheme, simple yet attracive design, final grade: A

Jeb Burton #4 Arrowhead Chevy Silverado Color scheme is great, but the door design is a little overdone. The Arrowhead sponsorship could be used better with an arrowhead design on the door. Still it is a decent design that earns a B-

Justin Lofton #6 MADVAPES Chevy Silverado The early 1990’s called, they want their design back. All joking aside, this is actually a good scheme. The color scheme is great, and the design, while loud, is attractive. Final Grade A

John Wes Townley #7 Zaxby’s Toyota Tundra There is nothing right with this design. Everything here is just awful, and earns the F grade it deserves.

Max Gresham #8 AMWINS Chevy Silverado The side stripes are good, the color scheme is good, and it gets an A grade

Ron Horniday #9 Smokey Mountain Herbal Snuff Chevy Silverado First off, I thought snuff was banned as a sponsor from NASCAR…oh well…anyway, the design is good, and the color scheme is good, thought the gold could be a little bolder. Final Grade A-

Jennifer Jo Cobb #10 Driven2Honor.org Chevy Silverado No redeeming factors at all…F-

Brad Keselowski #19 DrawTite/National Watermelon Association/Reese Racing Ford F-Series The Reese and DrawTite schemes are A grades, but the National Watermelon Association scheme gets an A+ for the graphics on the bed of the truck that make it look filled with watermelons..that is just awesome!

Ryan Blaney #29 Cooper Standard Ford F-Series Another great color and design scheme, and I love the yellow wheels…A+

James Buescher #31 Rheem Chevy Silverado The Same as Kevin Harvick, and it is a good scheme…A

Devin Jones #35 Veristor Chevy Silverado Good colors bad design…C

Ryan Sieg #39 Pull-A-Part Chevy Silverado Good color scheme, but mediocre side design…C-

Kyle Busch #51 Toyota Care Toyota Tundra. Normally I would give this a bad grade, but give the fact that it is Kyle’s truck, the design and color schemes just scream Kyle Busch, so it is rather appropriate. I also love the Days of Thunder numbers and ROWDY above the door…A-

Darrell Wallace Jr. #54 Toyota Care Toyota Tundra I’ll forgive this one as well…A-

Dakoda Armstrong #60 Winfield Chevy Silverado This I will not forgive for one simple reason…THE SPONSOR LETTING IS NEXT TO INVISIBLE ON THE WHITE BACKGROUND! The point of sponsorship is to make your logo and lettering as visible as possible! As such, this scheme gets an F

David Starr #81 BYF/Chasco Toyota Tundra Good color scheme and simple yet attractive design work well here. I like the Lone Star logo on David Starr’s truck as well…A+

Moving on to Nationwide Schemes

Brad Sweet #5/Dale Earnhardt Jr. #88 Great Clips Chevy Camaro This looks like a paint scheme that was thrown together at the last minute by an art student. The color scheme is odd, and the design is just weird. What does this has to do with a barber shop? Final Grade D+

Paul Menard #33 Menards Chevy Camaro Pretty much the same scheme as his Sprint Cup Scheme…Same grade too C-

Parker Kligerman #77 Toyota Toyota Camry You can never go wrong with a plain black car with white lettering…A+

Now on to the Sprint Cup

Jamie McMurray #1 Race With Insulin Chevy SS A good design based on Charlie Kimball’s IndyCar race car that has a simple yet good design, and a great color scheme. My only complaint here is that the stripe doesn’t go far enough back. Final Grade: B+

Kasey Kahne #5 Great Clips Chevy SS Huh? What does this design have to do with a barber shop? This design looks like the team didn’t have enough of one single color and went with a patchwork design to make it work…but it doesn’t work, and it gets a D+ grade

Dave Blaney #7 Sany Chevy SS Great color scheme ruined by bad door design and generic racing number design. The design is just disgusting to look at, and it gets a D- The paint scheme saved it.

Kyle Busch #18 Interstate All Battery Center Toyota Camry This is a design that has elemets from the Dale Jarret and Bobby Labonte eras. I love this design! Great color scheme, simple nostalgic design, and it gets an A!

Mike Bliss #19 G Oil Toyota Camry This is a very weird design…the weed design doesn’t do the car any favors, and the doors and quarter panels are worse. Green, black and white is usually a good scheme, but here is just falls flat. I love how the nose makes it look like the car has a piece of cilantro stuck in its teeth and that boost the grade to a C-

Trevor Bayne #21 Motorcraft Quick Lane Ford Fusion This is based on the 1963 Daytona 500 winning car Tiny Lund drove and it looks really good! I can’t give this scheme any lower than an A so I won’t.

Michael Waltrip #26 Sandy Hook Support Fund Toyota Camry Are you serious? I think it is really disgusting that a support fund for a school shooting is sponsoring a car for the Daytona 500! I don’t know who thought this was a good idea, but it is just awful. I’m so sickened by the sponsor, I will just give the scheme an F-

Terry Labonte #32 C&J Energy Services Ford Fusion Is Terry trying to pull a Grey Ghost? If it wasn’t for the yellow decals, I would be convinced that this photo is in black and white. If the flames were red, or yellow, or even blue I could give it a higher grade, but I can’t give this scheme anything but a D

David Ragan #34 Peanut Patch Ford Fusion Good Color scheme, good overall general design, good scheme, Final Grade: A

Regan Smith #51 Guy Roofing Chevy SS Decent color scheme, the number change is not good from last year, and the basic design is decent, so I give it a C

Brian Keselowski #52 Wreaths Across America Toyota Camry Not bad, not bad at all. Great color scheme and decent design. The hood design needs a little work, the left side looks odd with a white box, while the right side has no box at all, but that is a minor complaint for an A grade

Mark Martin Aarons Toyota Camry Great design, great colors and simple designs that look good, it gets an A

David Reutimann #83 Burger King/Dr. Pepper Toyota Camry. Great classic design with a great color scheme that gets an A+

Travis Kvapil #93 Burger King/ Dr. Pepper Toyota Camry See Above, A+

Aspects of the Current Helmet Design

By David Firestone

As I mentioned in the last post, the SFI/FIA Certifications on current helmets are located on the HANS anchors. I also discussed the advancements in helmets over the last 12 years in my post on the evolution of helmets. But what makes the current helmet design so effective? Let’s take a look at one.mcdonalds-1

This example is an Impact! Air Vapor helmet worn by either Regan Smith in 2005 or Jason Keller in 2006. It was used in the Nationwide Series for Team Rensi Motorsports, founded by former McDonald’s Executive Sam Rensi. It carried a McDonald’s sponsorship.mcdonalds-4

It was made by Impact! Race Products in Brownsburg, Indiana. Impact has a unique history. After Dale Earnhardt Sr.’s death in 2001, Bill Simpson, who had founded Simpson Race Products resigned after NASCAR had blamed Earnhardt’s death partially on a seat belt failure. He had a one year non-compete contract with Simpson, and after that expired, he went to found Impact. Because Bill Simpson was a race driver, he understood the needs of drivers, and both Simpson and Impact followed that philosophy. Let’s take a closer look at some of the features of this helmet.

This is an Air Vapor helmet, used by a number of drivers on the NASCAR circuit. It is made out of a carbon composite material, which is both lightweight and very durable. It has been custom painted with McDonald’s colors and some very cool “ghost skulls.” The helmet has a number of unique curves, and grooves designed to help air flow around the helmet and keep the visor fog-free.mcdonalds-6

The visor is much narrower than older Simpson models, and the gold tint is shading for the visor. The Impact strip across the top does not obstruct the driver’s vision at all, as it covers the area of the visor over the opaque section of the helmet.mcdonalds-10 mcdonalds-12 mcdonalds-8

The Microphone equipment is still present and in good condition. The microphone is one of the most critical safety features, as spotters are mandatory at every race, and they tell the driver everything going on around them. The driver can also tell the crew chief what, if anything, needs to be done to the car during pit stops. The telephone cord-style cable plugs into the seat, and the seat is connected to the electrical system in the car.

Finally, the ventilation intake is located on the top of the helmet. This is connected to a hose, which in turn is connected to a “hot box” mounted in a window behind the driver. The hot box has a gas scrubber on it, which cleans up the air, and cools it before blowing it on the driver. Considering that the driver compartment can reach temperatures of over 160 degrees Fahrenheit, this is a critical piece of equipment. Older models, like this Ted Musgrave model from 1996, have the intake located on the side. However, since the HANS device became mandatory, the intake has moved to the top to accommodate the device.musgrave4

mcdonalds-4

Now on to paint schemes…

Nationwide Series schemes first…

Ryan Reed #16 Drive to Stop Diabetes Ford Mustang Good color scheme, red white and black is always a good choice, but the design on the side is confusing to look at. If the design next to the front wheels is removed, I could give it a better grade, but with that design it gets a C.

Kyle Busch #54 Monster Energy Toyota Camry I like matte black, and simple designs in race cars, so this design is one of my favorites. I can’t give this scheme anything less than an A

Steven Wallace #66 Richard Tocado Ford Mustang Great scheme…only way this could be any better is if the lettering, numbers and stripes were in gold, like Rusty’s 1990’s MGD scheme…A grade.

Johanna Long #70 Foretravel Motor coaches Chevy Camaro A very solid scheme with a great color scheme, great design, and an A grade…very solid!

Now on to the Sprint Cup Schemes

Dave Blaney #7 Florida Lottery Chevy SS The color scheme is mediocre, with too many light colors and not enough dark. The lettering is just awful, and the car number looks like something that a small town driver would use, not a Sprint Cup driver would. I’ll be generous and give this scheme a D+

Ricky Stenhouse Jr. #17 NOS Energy/Valvoline NextGen Ford Fusion I love this scheme. Orange and blue is a great scheme to work with, there is not a lot of needless design on the sides, the lettering and numbers look good. So this scheme gets an A. Ricky’s Valvoline NextGen scheme is the same as the Nationwide Series car Trevor Bayne drives, and it gets the same A grade.

Kevin Harvick #29 Rheem Chevy SS Yet more proof that red white and black is a great color scheme. I’m not a fan of the curvy design on the nose that leads to the stripes, but as good as this scheme is, it is a flaw I will overlook. Though I’m not a fan of the ads on the roof, again I’ll overlook that. The black on white numbers are a unique twist, that gives the car a cleaner look. Final Grade: A

Terry Labonte #32 C&J Energy Sources Ford Fusion If there were no contingency decals present, I would think this is just a black and white picture. Silver is a great color for cars, and the black white and silver scheme works well in most applications, but this scheme just falls flat. Final Grade C-…just too meh to be good.

JJ Yeley #36 Accell Construction/Golden Corral/United Mining Equipment Chevy SS Three schemes here, first the Accell Construction scheme, which uses a great color scheme, but the side design is just brutal to look at. The Golden Corral scheme is great, with a great color and simple design schemes, and is amazing to look at. The United Mining Equipment scheme has a good color scheme. The stripes are bad, but I like the coal design on the doors and roof. Accell Construction gets an F, Golden Corral gets an A, and United Mining Equipment gets a B

David Ragan #38 Love’s Truck Stops Ford Fusion The only bad thing I can say about this scheme is I don’t like the back bumper design. Other than that, great color scheme and reasonably simple design. Final Grade: B+

Carl Edwards #99 Subway/Kelloggs Ford Fusion The green stripes look more like seaweed, and ruin what could have been a great scheme. The Kellogg’s/Cheez It’s scheme is way too cartoonish to be taken seriously, so both schemes get an F grade.

The SFI and FIA patches…Why they are as critical as they are.

fia 1By David Firestone

Many race fans have seen these small patches on driver suits, and may have wondered what they are. What many do not realize is that these small patches have a very critical role in driver safety. These small patches are the safety certification patches. These small patches state that this uniform part has been examined by one of the two groups, and determined to meet the standards set by the group. For North American made equipment that group is SFI.

sfi

According to their website, SFI was founded in 1963 as part of Speed Equipment Manufacturers Association or SEMA, as a safety group. Back then, the safety culture wasn’t as rigorous as it is today, and there were not many standards in place. SEMA started the safety certification with SFI or SEMA Foundation, Inc certification. If the equipment didn’t meet SFI standards, the participant could be denied entrance to the event. Eventually, SFI left SEMA and became its own independent group.

Since then, SFI has certified safety equipment, and their certification is the standard in North America. This small patch is usually sewn into the inside wrist area on the left sleeve. This example, from a Terry Labonte suit from 2008, indicates that the suit meets “3.2A/5” standards. According to their site, this certification is standard for driver suits, and this suit would need re-certification in the next 5 years, or 2013. This certification is standard for many NASCAR suits, as shown below.12-stremme-sfi36-said-sfi

10-labonte-sfi 12-miller-sfi

For suits made internationally, the certification comes from a different group, the FIA Institute. Like SFI, the FIA Institute has the exact same goal, to make sure auto racing is safe, and that the equipment that drivers wear is as safe as possible. Unlike SFI however, FIA certification ends up in one of two places, either on the back of the neck,36-barron-neck

or inside the belt,

9-kahne-fia

Both certifications serve the same purpose and both are mandated in racing today. These certifications also appear on driver gloves,90-stricklingloves-ltag

and even helmets, usually on the HANS anchormcdonalds-2 - Copy

Moving on to more 2013 paint schemes…

Trevor Bayne #6 Valvoline Ford Mustang Love this scheme! This brings back some fond memories of Mark Martin behind the wheel back in the 1990’s. The color and design scheme are amazing, so it gets an A

Regan Smith #7 Tax Slayer/Hellman’s Chevy Camaro Same as the 5 and 88, so nothing really to say here…

Brad Keselowski #22 Hertz Ford Mustang Only Penske can ruin one of the best color schemes with an awful design. Seriously what is the design on the front? It kills this scheme. Final Grade: D

Travis Pastrana #60 Ford Mustang What the Hell? Did Lisa Frank design this car? I’d love to comment on the color scheme, but just looking at the picture is enough! I didn’t think it was possible to make a scheme worse than the Kyle Bush Sponsafier car, but here we are! Final Grade: F’

By the way, I never thought I would reference Lisa Frank in this blog…

Jamie McMurray #1 Cessna Chevy SS Cessna has figured out the way to a good paint scheme, simple colors and simple design. It works very well and earns an A grade.

Casey Mears #13 Geico Ford Fusion Eww…just eww. The color scheme is dreadfull, and the designs on the side are painful to look at. It passed because of the logo and number design. Final Grade: D-

Kyle Busch #18 Interstate Batteries Toyota Camry Great color scheme, and good basic design, but there is something with this car I find annoying. The driver’s name is on the windshield and above the door, so why is it on the top of the hood? Not just on the top of the hood, but UPSIDE DOWN as well? Seriously? It makes no sense, and takes the final grade down to a B

Television Logos

By David Firestone

I recently did a post focusing on Christian Fittipaldi, and the unusual way his suit displayed the so-called television logos.  But these logos have a unique history all their own.  One of the first examples on an in-car camera being used was the 1979 Daytona 500.  At that time driver suits mostly looked like this: That is Buddy Baker after winning the pole at Bristol that same year.  As can be clearly seen, no logos of any kind on the legs, or sleeves.  For much of the early and late 1980′s that was mostly the case.  Even though by 1989 there were opportunities to add logos in good places, in many instances this did not occur.  There are instances where there were logos on the legs and sleeves, and the position in many of them is consistent with today.

In the late 1990′s, TV logos were still, for the most part off the radar screen.  But around 1997, sponsors started taking the hint, and adding these logos.  Although it was not popular across the board,  it steadily gained momentum, and by 2004 these logos began to be the rule rather than the exception.    Granted in-car cameras were somewhat more nomadic then they are now, but even still it is kind of amazing that these logos took as long as they did to catch on.  Here is an example of a televison logo.  This logo comes from a Mike Skinner suit from 1997:31-skinner-rsleeve2 - Copy

 

This is how it appears when the driver’s arms are at their sides.  When the driver has his arms at the wheel, or crossed, the logo appears like this:31-skinner-rsleeve2

It seems so simple, and it is surprising that it took that long to figure this out.  In fact, in a number of instances, logos on sleeves looked like this, The Ted Musgrave suit from a previous post:15-musgrave-rsleeve1

While that looks good outside the car, inside the driver compartment, it looks like this to an in-car:15-musgrave-rsleeve1 - Copy

Not good for an in-car, the logo is next to impossible to read.  The legs have gotten the same treatment, in some cases the logo looks like this Ricky Craven model from 1996:41-craven - Copy

But to an in-car camera, the logos look like this:41-craven-legs - Copy

Again, the logo is impossible to read.  The proper alignment looks like this:31-skinner-legs

This is the proper alignment, when the driver is in the car, and the camera is to the side, the logo appears as such:31-skinner-legs - Copy

The whole point of sponsorship in racing is brand exposure, and these logos are a perfect example of this.  I still love the fact that even the drivers who almost never have an in-car camera have these logos.

Moving on to more 2013 paint schemes….

Ryan Newman #39 Wix Filters Chevy SS  “Black with lime green and silver shark fins is a really great design” said no one ever.  Final Grade: F

Moving on to the Nationwide Series…

Austin Dillon #3 Advocare Chevy Camaro  I’m not a fan of power blue in most cases, but here it just works.  The RCR 3 always looks good, the logos are good, and the whole car looks sold.  Final Grade: A

Regan Smith #5 Tax Slayer/Hellmans Chevy Camaro  Could someone please explain to me why Dale Jr. and Regan Smith are running identical paint schemes in the Nationwide Series this year?  The only differences between the two cars are the numbers and name rail.  The Hellmans scheme stays at a B-, but the Tax Slayer scheme looks better from the layout shown here, and it has earned the A rating.

Brad Keselowski #22 Discount Tires Ford Mustang This would be an A grade, if not for the Discount Tire logo…why does it look like it was designed by a 5 year old in art class?  The letters are so horribly aligned, it takes the scheme from classic to comical.  I’m shocked that it isn’t written in Comic Sans with the D backwards.  It is really sad, because it takes away from an otherwise great scheme, and takes the final grade from A to B-

Ty Dillon #33 Ritz/Wesco/Armour Chevy SS Three schemes to discuss.  The Wesco scheme is good but if the door numbers were a different color than the stripes, it would get a better grade than B-.  The Ritz scheme is completely solid, with great colors, great design, and great logos, and gets an A.  The Armour scheme is decent, but the numbers could use a more visible outline.  There is also a logo just behind the door number that is next to invisible.  Final Grade B+