A Great Series Needs a Great Logo!

By David G. FirestoneThe NASCAR Sprint Cup Series has a unique tradition that stretches back to the 1970’s, the Series Logo. Series Logos are now commonplace in most forms of racing, excluding Formula 1, which does not need a series logo. The evolution of the NASCAR Sprint Cup Series logo over the years in interesting.

1972-1981This logo is designed in classic 1970’s design, and can be seen on driver suits, as this Dale Earnhardt Sr. example from 1980 clearly shows.

1982-1988The “1 Car” logo was a major redesign, and features a logo, with NASCAR GRAND NATIONAL SERIES embroidered, and a 1980’s car. Very visible on driver suits from the era .

1989-1992A simple Winston logo, which, while underwhelming is very visible on this Bobby Hillin Jr. Suit, and this photo of Dale Earnhardt Sr. from 1992…and look who is next to him!

1993-1996Again an underwhelming yet attractive series logo. The interesting thing about logos from 1993-2001 is that there are two designs, red with white lettering that displayed better on light driver suits, and white with red lettering that displayed better on dark colored driver suits. Though the rule was rather ambiguous for a while.

1997-1999This design went through some changes when Winston changed the design of their packaging. Starting in 1998, Winston went from a rounder typeface to a narrower and straighter typeface, as a young Tony Stewart is modeling.

1998:Every team and driver ran the NASCAR 50^th Anniversary logo on their cars and driver suits. Not bad at all.

2000-2001A square design with an oval logo was used from 2000-2001, with the color-flipping returning. At this point, the discussion of who would replace Winston started, as due to legislation, cigarettes would not be allowed to sponsor auto racing within the next few years.

2002-2003 The transitional oval logo. The Busch Grand National series had adopted an oval logo in 1995, and since the series would change sponsorships in 2004, this new logo would be the bridge between the old and the new.

2004-2007New sponsor, new colors, new shape. Nextell Communications took over in 2004 and it became the Nextell Cup Series. This logo would remain constant until Sprint and Nextell merged, which led to:

2008-Present:Same color scheme, same shape, same basic design.

The logo has become a marketing point for NASCAR teams and NASCAR itself. Die casts, driver uniform coats, t-shirts, pit crew shirts, and many other items carry these logos.

Now on to the Nationwide Series

1982-1994 These two logos were used for the Busch Grand National series. The plain Busch logo worked better and was used more often than the Busch Beer Series logo.

1995-2004An oval logo with the sponsor name, and GRAND NATIONAL SERIES added below. It was very marketable and worked quite well as a logo.

2004-2007Grand National Series has been removed, and some minor redesigns to BUSCH and the NASCAR logo as well. 2006 featured the 25^th Anniversary logo.

2007-PresentComplete redesign for the NASCAR Nationwide Series which began when Nationwide took over the titular sponsorship of the series. Uneven oval with a Nationwide logo, and a NASCAR logo, with a new overall design and color scheme.

Last but certainly not least the Truck Series

1995:For the first season, the Truck Series was referred to as the “Super Truck Series by Craftsman.” It featured a decidedly early 1990’s logo. It lasted for only one season.

1996-2002The Craftsman Truck Series is a better name and the logo, while still bearing a 1990’s style design, is more refined and professional.

2003-2008The entire logo is inside the oval, some minor color and typeface changes are present as well. 2005 featured the 10^th anniversary logo.2009-PresentThe same off-center oval design as the Nationwide Series and Sprint Cup logos, with a sponsor redesign for Camping World, who took over for Craftsman after 2009.

Paint Scheme Reviews!

Jamie McMurray #1 Bad Boy Buggies Chevy SS Not a bad scheme, colors work well, and the ovarall design is simple yet attractive, I give it an A+

Greg Biffle #16 Bondo/3M Ford Fusion The color scheme is good, but the red designs on a red background just look odd. If it was a white design, it would work well, but this just looks odd. Still, it’s odd, but not awful, so I will give it a C

Ricky Stenhouse #17 Nationwide Insurance Ford Fusion Um…This has a great color scheme and a great simple design, but this just does not work. Too much black, and not enough silver and blue. It would work well if the blue and silver were the predominant colors, and black was the where the silver is. I can give this a C

Austin Dillon #33 Advocare Chevy SS It works very well, great color scheme and great desgin…except for the black outline around the numbers. Why? The stripes don’t interfere with it at all. If it was just a small black outline around the edge of the numbers it would work, but the black negative space area is just distracting. Without the black, it would be an A, but this scheme earns a B-

David Ragan #34 Peanut Patch Hot Boiled Peanuts/Race Trac Ford Fusion While the color scheme brings back memories of the Houston Astros Tequila Sunrise jerseys, the overall design is good. I like the mountain-esque design, but the random peanuts scattered over the hood and quarter panels are just awful. I really want to give this a better grade, but a C- is the best I can do for this scheme.

Josh Wise #35 Carson-Newman University Ford Fusion Great color scheme, and great design…except for the eagle. Why is the eagle facing the back of the car? If the eagle was facing the front, I would give this scheme an A, but this just looks bad, and takes the grade down to a C

Landon Cassill #40 Moonshine Attitude Attire Chevy SS Ok, let me make this clear…hunting camouflage is not, has never been, and never will be an acceptable background color for a race car. It didn’t work for Duck Dynasty, and it doesn’t work for this car, and it gets an F

Aric Almirola #43 Rain Eater Wiper Blades/Charter Communications Ford Fusion This color scheme works very well, except for the hood logo, where the green logo is next to invisible on the Petty blue of the hood. But even so, the scheme as a whole works very well, so I’ll give it an A.

Ryan Truex #51 Seawatch Chevy SS Having never heard of Seawatch, I thought it was an activist group at first, but Seawatch is actually a very well established clam company based in Maryland. The overall design is really good, though the wave next to the rear wheel well is a bit out of place. Still it looked very good on the track, and I give it an A.

Justin Allgaier #51 Brandt Chevy SS A timeless design, with a great color scheme and a great design that earns an A

Dale Earnhardt Jr. #88 Race 2 Achieve/National Guard Chevy SS Race 2 Achieve is a program that teaches advanced math through the eyes of Hendrick Motorsports engineers. It shows how the engineers use Algebra II and trigonometry to solve problems on the race car. This is a great old-school scheme, with a great color scheme, and great overall simple design. A+

Dale Earnhardt Jr. #88 National Guard/Breast Cancer Awareness Chevy SS Oh God! October is coming therefore, the pinkwashing must start. For those who don’t know the term, “Pinkwashing” is the process of using pink ribbons and/or the pink color to sell products, many of which are inherently unhealthy, with a “portion of the proceeds going to support the fight against breast cancer.” Sadly, most of these funds do not go to serious research, but rather to “feel good” causes such as the Susan G. Komen foundation. Because it is used as a marketing gimmick, and I, as well as my mom who is a breast cancer survivor are opposed to pinkwashing, any and every pink paint scheme, regardless of how good it looks, will earn an automatic F- grade.

Michael McDowell #98 Victory Junction Ford Fusion Unlike Komen, Victory Junction is a cause most people can support. Founded by the Petty Family, after the death of Adam Petty, Victory Junction is a camp for children with terminal and chronic illnesses, so while they are there, they can forget about the troubles of life, and have fun. That said, this is a great scheme, with a very simple yet attractive design, and great colors. The only bad thing I can say about this scheme is that I would love the logo on the quarter panels. That one thing can’t take away from an A+ scheme.

Collar Guard…Not a Product, but a Safety Feature.

By David G. Firestone

Like shoulder epaulets, the collar of a driver suit has made a transition. It has gone from safety accessory to fashion piece, but unlike the epaulet, it is not only ornamental. Because the collar is still a piece of safety equipment. It goes without saying that fire is an ever present danger in auto racing. The collar protects the neck from burns. This may seem minor, but many people who die from burns die from infection. When the skin is compromised, it can’t stop germs from getting inside the body, and as such makes infection a serious risk during burn injuries.

But the fashion aspect of collars is interesting as well. With the standard alignment of sponsors on the top of the suit, the Series logo, tire manufacturer logo, car manufacturer logo, and other sponsor logos are on the top, and the primary sponsor logos are present on the collar and epaulets. This Randy Lajoie example shows how the suit appears during an televised interview:

Note a couple of things: First, the fabric on the collar overlaps just a bit here, but when the driver wears it, it meets perfectly at the center of the neck. Second, it allows the driver to breathe easily. Comfort Vs. Safety is a constant debate. This is one kind of collar, the other kind of collar is what I call the Velcro collar, as shown in this Alex Barron suit from 1998:

The Velcro collar is exactly what it sounds like, a collar with a strap which Velcros shut. This provides a little more protection in case of fire. It also has another use, as sponsor ads are popular to put on the front of the Velcro strap. This has been used quite often over the years…

This is due to the fact that for quite some time the open face helmet was used, and the collar provided extra fire protection where the helmet failed. In this day in age, helmets come standard with Nomex socks on the bottom, so the collar, while still a key safety feature, is not as critical. But for sponsor logo placement, it really can’t be beat.

If the collar does not have a Velcro closure, then the primary sponsor logo is sewn into either side of the collar. Like the Lajoie example above, or this Mike Skinner example below, this can be used very effectively as a place for sponsor logos.

Like most other aspects of the driver suit, the choice of Velcro or not comes down to driver preference. Kyle Bush, as well as older brother Kurt favor the Velcro style, whereas Tony Stewart and Carl Edwards prefer the non-Velcro variety. Many pit crew shirts have a similar design to the driver design as well.

Editor’s note: For the next two weeks I will be on a very badly needed vacation. I will still have articles ready to go, but I won’t be commenting on up do date issues until I get back. I will still check in from time to time.

Moving on to paint schemes…

Denny Hamlin #11 FedEx Express 2005 Toyota Camry Done as a memorial to Jason Leffler, this is a replica of the scheme that Leffler ran in 2005 during FedEx’s first season as a full-time NASCAR sponsor. It is very faithfull to the original scheme. It also has a great design and color scheme, and earns an A

Greg Biffle #16 3M/Give Kids a Smile Ford Fusion The same bland paint scheme that I described as “There’s nothing really wrong here, but nothing really right here either. The side design looks forced, the black roof is idiotic, the color scheme is good, but the number design looks too cliche. It makes no sense, but 3M schemes never do.” It has a small Give Kids a Smile logo on the hood, that is all but invisible. I gave it a C and it will stay at a C.

David Stremme #30 Window Wax Toyota Camry Ugh! This is bad, I can live with the color scheme, but the design is bad. It gets a D

Austin Dillon #33 American Ethanol Chevy SS While I hate the shade of green used here, this scheme looks pretty decent. The designs around the front brake vent are unnessicary, but I still like them. If the green were a bit darker, I could give it a better grade than a C+.

AJ Allmendinger #47 Charter Toytoa Camry The hood design is interesting here. It is designed in the same light as television logos on driver suits. It is a unique idea that works and I hope will catch on. The color scheme is great, and I love the overall design. A

Brian Vickers #55 Aaron’s/Louisville Cardinals Toyota Camry The color scheme is good, but the Fruit Stripe Gum design seen on the Louisville Cardinals shorts is ugly. The whole Zubaz design scheme is horrible on sports uniforms, and even worse on this car. I have nothing against the Louisville Cardinals, but this is horrible. F

Dale Earnhardt Jr #88 National Guard Solider of Steel Chevy SS Solid simple scheme with good colors, but the Superman Logo on the hood is next to invisible.

Pit Boards…Unique and Under-Appreciated.

By David Firestone

Today, I thought we should discuss an item that everyone sees, but not everyone understands…the mighty pit board. Pit Boards are an item that most average collector wouldn’t think that would come up for sale, but they do. I am a proud owner of one myself:

This beauty of an item is from MRD Motorsports, and was used between 2007 and 2009 for Chad McCumbee and Blake Bjorklund, amongst others. Made from a thick plastic inside, with the color design made with a plastic similar to many campaign signs, it shows very nice use, with scratches and scuff marks. There are two types of pit boards. One type hangs above the pit lane, to help indicate to the driver where his pit is. This board almost always has the car number and holes cut into it to cut down on wind resistance. This is an example of one used by MRD.

The other type, like the one shown above, is to indicate to the car where to stop in the pit. In years past, a crew member would stand behind the board and the car would drive up to him, as shown at 6:49 at the video here…

Since this was as dangerous as one thinks it is, in the 1990’s, pit crews switched to the “lollipop” form still used today. The board is held on a long pole and held where the driver can see and hit it to stop at their stall, as seen below:

Boards are often customized to driver preference. Kevin Harvick is known for his “Happy Face” pit board. Some drivers use sponsor names, other use car numbers. It all looks confusing on pit road sometimes. In this example, the MRD Motorsports board has the car number design on it. This board shows where the pole was attached to the board.

And it also shows numerous scratches and scuff marks from race use.

The back of this board is plain black. That is due to MRD being a low budget team, with limited resources.

A quick search on ebay and other sites shows that these items frequently sold as collectors items after a race. These are unique items, and for NASCAR fans are conversation pieces.

And now on to Paint Schemes…

Brian Vickers #11 FedEx Delivery Manager Toyota Camry Good simple scheme with great colors and design, gets an A

Sam Hornish Jr. #12 SKF Ford Fusion Good color scheme, but it looks like a cross between Joey Logano’s scheme and Aric Almirola’s schemes. I give it a B+

Tony Stewart #14 Mobil 1/Bass Pro Shop Chevy SS The color scheme is good, but the overall design isn’t as good as the regular scheme. Too much going on. The best grade it can earn is a C

Clint Bowyer #15 Toyota Toyota Camry Not much to complain about here, good color scheme and simple design and an A grade

Clint Bowyer #15 KFC I Ate The Bones Toyota Camry KFC has great lettering and a great shade of red, and both are not represented here very well. That said, I don’t hate this scheme, colors are good, but what is with the hood design? The KFC logo is too small, and the hood has some creepy guy with a bowl cut as the most promising feature. All things considered, it earns a C-

Kyle Busch #18 M&M’s M’ Prove America Toyota Camry Good scheme with a great color scheme and good design. Nothing wrong with this solid A scheme.

Kyle Busch #18 Doublemint Gum Toyota Camry Just like Kyle’s scheme on the 18, I love the color scheme, love the simple design, love the fact that the 81 is the 18 backwards, love this scheme, A+

David Ragan #34 Detail Doctor Ford Fusion Decent color scheme and decent design. C-

Juan Pablo Montoya #42 Clorox 100th Anniversary Chevy SS Surprise! Happy Birthday! The blue and white is good but the rest looks too goofy to be good. It looks like a birthday party for a 4 year old. Lose the confetti and streamers and I would like it much more, this scheme earns a D+

Aric Almirola #43 Enrich/Smithfield/Farmland Ford Fusion Lose the design on the doors and it would be perfect. Other than that these three schemes, different only by the hood and quarter panel sponsors are perfect and earn solid A schemes

Aric Almirola #43 Transportation Impact Ford Fusion Black white and lime green? Seriously? And the black front makes it look like the car was in a wreck and had the nose replaced. Not a good look at all. The door design is awful and the quarter panel is even worse! I can’t give this scheme a passing grade and it gets an F!

Aric Almirola #43 Jani-King/STP Gas Booster Ford Fusion This scheme makes up for the Transportation Impact scheme with simple perfection, and an A grade

Aric Almirola #43 STP/Farmland Ford Fusion OK, last Almirola scheme…I promise! A good throwback scheme is ruined with the door number design. Get rid of the oval design and it would get an A, whereas this scheme earns a B-

Scott Riggs #44 No Label Watches Ford Fusion An awful scheme made much worse by a horrible color scheme that earns an F- grade.

Scott Riggs #44 JPO Absorbents Ford Fusion Why do many racing teams have wave designs? It is not a good design, and in this case it takes a good color scheme and ruins it earning a D grade.

Bobby Labonte #47 Clorox 100th Anniversary Toyota Camry Did anyone look at the main color of the car before it was painted? This looks awful! Montoya’s version looks better, but not by much. D-

Jimmie Johnson #48 Lowes “Reverse” Chevy SS Looks really good, and really stands out in nighttime racing. Color scheme is good, as Lowe’s often is. A+

Jimmie Johnson #48 Lowe’s “Emerald” Chevy SS Decent color scheme, though if if were reversed it would look even better. Even still it is good enough to earn an A-

Martin Truex Jr. #56 NAPA Brakes Toyota Camry Simple design, good color scheme, but the Twitter handle on the back of the roof is distracting and it looks awful. It takes an A scheme to a B-

Kurt Busch #78 Furniture Row Military Appreciation Night Chevy SS I love the matte black that Furniture Row usually uses, so this is kind of disappointing. That said, the color are good, but the hood design needs work. The MILITARY APPRECIATION banner is much to small and it is hard to see at speed. A good scheme that has been ruined and earns a D-

Elliot Sadler #81 Double-Mint Gum Toyota Camry Just like Kyle’s scheme on the 18, I love the color scheme, love the simple design, love the fact that the 81 is the 18 backwards, love this scheme, A+

Dale Earnhardt Jr. #88 National Guard Chevy SS What the hell? The blue and white scheme works well with this design, but camo and black? It just looks awful. I love Dale Jr. but I can’t defend this scheme at all. F-

Scott Speed #95 Tracking Point/JTS Truck Sales Ford Fusion Good color scheme, but awful design. The diamond plate decals does nothing to help, and it earns a D-

Michael McDowell #98 Curb Record/ The Bobby Bones Show Ford Fusion Love the color schemes and design. Bonus points for the diagonal hood logo. Not many people can make the diagonal logo work, but it works here, A+

Carl Edwards #99 Geek Squad Ford Fusion. Not much to say here, really simple design and it looks alright…C+

Carl Edwards #99 Cheez Its/Frosted Flakes Ford Fusion. These two schemes are awful. Too much going on, too many colors, no consistency, not a good pair of schemes at all, F

Some Thoughts on 2013 Paint Schemes So Far

I discussed the basic design changes for the 2013 redesigned schemes. Today, I thought I would look at some of the schemes that have been released, and give my thoughts on them.

Let’s look at the Chevy schemes first.

Jamie McMurray The basic scheme is solid here. The Bass Pro Shop “lightning bolt” used in last year’s scheme is gone, and a single Golden Arch has taken its place. The car has a cleaner look as a result. I like the design of the car number here as well, and the goldenrod yellow works rather well. Final Grade: A-

Kasey Kahne I really hope this is a prototype design,,,the color scheme is all wrong, there are too many light colors, and the door design is just brutal. The tailpipe decals which are already bad have a silver border around them, which just makes them stand out even more. Of the Chevy schemes released, this is the worst. Final Grade: D+

Danica Patrick Last year Danica’s car was painful to look at. However if this is the final design for Danica, I like it. The yellow is much more subdued, giving it an overall better appearance. Also the orange and black stripes at the bottom give it a bolder look as well. The numbers need work though, as the generic racing font doesn’t do the car any favors. Final Grade: B+

Tony Stewart Both of Tony Stewart’s paint schemes leave something to be desired. The Bass Pro Shop scheme is the better of the two. The total lack of white on the Bass Pro Shop scheme give the car a good look, and the stripes give a cleaner line. The orange on the bottom needs to be a little darker, but it;s a great scheme. Mobil 1 on the other hand has too much white, an awful set of stripes that seem to be non-sequitur with each other. The overall color scheme is all over the place and is very confusing to look at. In addition, the white on the back doesn’t help. Final Grade: C+

Jeff Gordon Are you kidding? Black flames on a car that is totally black outline in blue? Pepsi has a great shade of blue and a great logo and yet they manage to screw it up by trying the Pepsi Max design to be edgy. I’m a fan of black cars, but this just falls flat. Final Grade: C-

Kevin Harvick Ok, let’s make this clear: This is what a Budweiser scheme should look like, this is not. This is one of my favorite schemes so far, it looks like a Budweiser car should look like, so my Final Grade: A

Jeff Burton From what I’ve seen the Cat car looks about the same as it did last year which is actually a good thing, because the scheme is solid, has good colors, great number designs and a good pattern used. Final Grade: A

Juan Pablo Montoya Great color, great number design, and the pattern used is a lot more sublte than last year’s scheme. The quarter-panels have too many associate sponsors and looks too cluttered, keeping the Final Grade at a B.

Jimmie Johnson Less is more and this paint scheme proves that. The Z-28 stripes, good color scheme, and clean design gives the Lowes car a simple yet elegant design that just works. The Jimmie Johnson Foundation scheme is a little cluttered, but it still works. Final Grade: A

Dale Earnhardt Jr. The Diet Dew scheme isn’t great, the design is pointlessly complex, and the red on green number design is just brutal. If you look at this picture of the National Guard scheme you will see that one of the major changes to Chevy’s driver suits is the full Chevy logo, as opposed to just a red bow tie like last year. This design was used in IndyCar last year and looks better than the old design.

Moving on to Ford…

Brad Keselowski The scheme is decent, but the dark red lettering on the dark blue background is very hard to see. Miller needs to rethink that part of the design, but other than that it’s a good scheme…though I still miss the beer-colored wheels from last year! Final Grade is a C

Marcos Ambrose Is it normal to get seasick while looking at a paint scheme? The Petty Blue just does not work here, and the oval around the letters is pointless. The car looks awful even though it has a great color scheme and great sponsor logos. Final Grade: D

Greg Biffle There’s nothing really wrong here, but nothing really right here either. The side design looks forced, the black roof is idiotic, the color scheme is good, but the number design looks too cliche. It makes no sense, but 3M schemes never do, so I’ll give it a C

Ricky Stenhouse Jr. The Best Buy scheme looks good. The number design, color scheme, and simplistic design give the car a good look. The Zest scheme on the other hand has an awful scheme, and like Kasey Kahne’s scheme, has too many light colors and not enough dark to make the scheme work. The Final grade is a C overall, an A for Best Buy and a D for Zest.

Trevor Bayne Timeless, plain and simple. This scheme works well, and if it’s not broken, don’t fix it. Final Grade: A

Joey Logano This scheme could very easily be mistaken for McDonald’s. The red wheels don’t do it any favors, and the Penzoil scheme is too simplistic. Sometimes less is more when it comes to car design. Final grade: D-

Carl Edwards The stripes work well here, and the color scheme is good. Unlike the Zest scheme, this scheme uses enough dark blue to make it work. The UPS scheme however is a disaster. The dark brown really works, but the various shades of gold, orange and red make the design look like a sad rainbow. The white numbers don’t help that much either. Final Grade is a C, A for Fastenal, D for UPS

And finally a look at Toyota’s schemes thusfar

Matt Kensith This Dollar General scheme could be good if some of the black stripes go, and what is up with the DG design on the bottom of the quarter-panels? The yellow-to-orange fade on the back doesn’t work either. Final Grade: D

Clint Bowyer The dual blue and white scheme is popular this year, and this scheme is one example. The basic design would work better without some of the stripes on the front. Otherwise it’s a solid scheme with a B grade.

and last but not least, Martin Truex Jr. Simple, elegant with a great color scheme, great logos and great number design. Final Grade: A

I will add more input when more schemes are released.