Introduction to Press Kits-1995 Bill Sedgewick Press Kit

Bill Sedgewick raced for one season in the Die Hard Chevy 1500 CKfor the 1996 Craftsman Truck Series for Darrell Waltrip Motorsports, and this press kit was issued for that season.

“Press Kit” Does NOT Mean Ironing a Uniform!

By David G. Firestone17-sedgwick-presskit1

Hope you all had a great holiday season, whatever you celebrate. I turned 32 on Thursday, and am celebrating the first year of the The Driver Suit Blog. Ok, enough sappy stuff, on to this week’s column.We’ve discussed photo-matching before, but here is something regarding photo matching that many people don’t know about, using press kits to photo match a suit. Press Kits are defined on Wikipedia as “a prepackaged set of promotional materials of a person, company, or organization distributed to the media for promotional use.” In sports, these are usually distributed to the media, prior to the start of the season, and usually contain information about players, statistics on players, history of the teams, photos, and the occasional gift.

NASCAR teams distribute these to the media before and during the season, and they often find their way into the hands of collectors. These kits are fun to collect, and I enjoy looking at the various driver suits that the drivers are wearing. These have a serious side in the collectors market, as they can easily be used for photo-matching.17-sedgwick-presskit2This is an example of a NASCAR press kit, this one from 1996. Bill Sedgwick was the driver of the #17 Die Hard Chevy C-1500. The team was owned by Darrell Waltrip, who also raced for the team in a number of events. In 1996, he started 23 of the 24 races in the Craftsman Truck Series, and had a decent season, with 3 top 5’s and 8 top 10’s, including a 2nd place finish at Milwaukee. He finished the season in 14th place. During the season, this press kit was distributed to the media. It comes in a custom folder,17-sedgwick-presskit1 17-sedgwick-presskit16and contains race statistics17-sedgwick-presskit4 17-sedgwick-presskit5 17-sedgwick-presskit6 17-sedgwick-presskit7 a driver profile17-sedgwick-presskit9,an owner profile17-sedgwick-presskit10 17-sedgwick-presskit11,sponsor information,17-sedgwick-presskit8technical information, 17-sedgwick-presskit12 17-sedgwick-presskit13 17-sedgwick-presskit14a bumper sticker,17-sedgwick-presskit15and a photo of both Darrell and Bill.17-sedgwick-presskit2I own Sedgwick’s suit from that season, it was the first driver suit I ever bought.17-sedgwick 17-sedgwickb

17-sedgwick-presskit2  17-sedgwick17-sedgwick-presskit2I tried to find a picture of any kind of him wearing the suit, but had no luck, until I found the press kit, and the black and white photo of him wearing the suit. So I bought it and photo matched the suit. Photo-matching, though time-consuming, it is a part of this hobby that is a necessary evil. If you buy a driver suit, helmet, or anything else worn by a driver, finding pictures or video of the driver wearing the suit is crucial to authenticating the suit. Sometimes traditional manners come up empty, and a press kit is the only way. Kits typically run between $5 and $30, so they can be pricy, but the upside to this is that when it works, you have indisputable proof that this suit was worn by the driver in question.

This last year, I took exception with a display at the Museum of Science and Industry concerning an obviously fake helmet that is being passed off as real.  I recently went back there after sending my argument that the sign should be changed.  Last time I went the display had been emptied:100_3811Recently, I went back and went back to the display, and saw this:gh1 - CopyThe display has been restored, and it looks really good except…gh2 - CopyTHE SIGN HASN’T BEEN CHANGED!  I want to love this display, I really do, but I can’t ignore the fact that there is a fake item being represented as real.  I have seen items from museum collections go up for sale to the public, and I have to make sure a fake item doesn’t get misrepresented as real.


Tony Stewart #14 Mobil 1 Chevy SS  The color scheme is good, but the design is horrid!  The contrast between the black and the white looks awful.  As much as I want to defend this scheme, I can’t.  F

Tony Stewart #14 Bass Pro Shop Chevy SS  Same scheme as last year, same C- grade.  Also, it appears that the last name on the windshield has larger lettering than last year.

Tony Stewart #14 Rush Truck Centers Chevy SS Same Scheme as last year, same A grade

Matt Kenseth #20 Home Depot/Huskey Toyota Camry   I would give this scheme an A grade, but the yellow back bumper ruins it.  The clash between the two just works awkward, and it takes an A scheme down to a C