auto racing · friday feature

Partnerships In Racing Can Get Confusing Sometimes

By David G. Firestone

Like many businesses, race teams often form partnerships to enhance business, or to stay afloat. Technical partnerships are one example, but there are other instances of struggling race teams teaming up to field race cars.

One such example of multiple teams fielding cars is the TMG/Circle Sport/RCR deal in 2017. Circle Sport merged with The Motorsports Group to field #33 for a limited schedule in 2017. RCR was also running the #33 for a limited schedule in 2017, so a deal was in place for all involved. Speaking as a race fan, I can tell you that this whole deal was needlessly confusing. Why not get a different car number than 33, so RCR could do what they want, and Circle Sport/TMG could do what they want.

This pit crew jacket, made by Alliance, and rated SFI-1, was worn by a crew member named J Mays was worn during 2017. Alliance has been around for a few years. They are apparently based in McDonough, Georgia, though their own website states that they are based in Riverton, Illinois. This single-layer jacket shows light use.The blue collar has a Velcro closure, and has no adornment whatsoever.There is a care tag, and a warranty label in the cowl, with J MAYS written in Sharpie on it.The right chest features a MONSTER ENERGY NASCAR CUP SERIES logo and a LITTLE JOE’S AUTO logos embroidered.The left chest features a GOODYEAR and CURTIS KEY PLUMBING logos embroidered.There is a hybrid CIRCLE SPORT/TMG THE MOTORSPORTS GROUP logo on the front torso.Unlike some other pit crew jackets, this particular example does not have any comfort straps. There are blue and white stripe designs at the hems. The shoulders are blue, with white outlines, and are unadorned. The right sleeve features SUNOCO, MOOG, WIX FILTERS, and ALLIANCE RACE WEAR logos on the upper sleeve, and nothing in television position. The left sleeve features NASCAR, SHERWIN-WILLIAMS, ZAK, and INCREDIBLE BANK logos on the upper sleeve, and nothing in television position. The back of the suit shows some light wear.The back of the neck features a CHEVROLET logo, and the Twitter and Facebook handles for Circle/Sport and The Motorsports Group, @CSTMG3330 and CSTMG3330.The back torso features the same CIRCLE SPORT/TMG THE MOTORSPORTS GROUP logo as the front torso.Next week, a look at the history of the logos of the three NASCAR national series logos.

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