By David G. Firestone
Some minor controversy last week, but it proves something I’ve been, and a lot of people have been saying for a while. It was announced earlier this year, that Dale Earnhardt Jr. would drive a Philadelphia Eagles themed car for Axalta All-Pro Teachers Program, a Philadelphia-based effort to reward teachers. This was all set, until last week, when the NFL canceled the scheme, because they have a rule that states that club logos can’t be used to promote another sport.
Can I ask a relevant question? Does the NFL’s greed, selfishness, and myopia know no bounds? What the NFL has essentially done is screw over a charity and cost them money by blindly enforcing a pointless rule. The merchandise sales from this event would have brought in a lot of money for the charity, and, while Dale Jr. is a Washington fan, he, Axalta, the NFL, and the Eagles would get some free good publicity. Thanks to the NFL, nobody looks good right now. Nobody wins in this situation.
Who in the NFL looked at the fact that the Eagles are trying to reach out and help teachers and said “No, our rules are more important than community outreach?” The NFL is completely out of touch with the world around them! This rule really proves that the NFL is run by a greedy corporation that doesn’t seem to understand the value of cross-promotion. The MLB, NHL, and NBA understand the value, especially in cities that have multiple teams. City loyalty is a powerful thing, and the fact the NFL doesn’t understand this is proof that they don’t understand the world they live in.
I could understand this if this was just a race car scheme, with no charity behind it, but why would you screw over a charity for a rule that makes no sense? What exactly did you accomplish by doing this? Oh…I see, you “protected your logos.” You do realize that there are ways to protect logos without making yourself look bad, and screwing over a charity initiative…right? I hope your lawyers and executives are happy…you’ve screwed over a teacher’s charity! You must feel really proud right now!
Add this, along with racial issues, domestic violence, player health, October breast cancer awareness funds, to the list of reasons that prove that the NFL doesn’t seem to care how people see them. I’m really wondering who works in the PR department of the NFL, because they all seem to suck at your jobs. Think about this for a second. If you bend the rules, you will help out the community and make yourself look good. But you live in a world where rules take precedent over PR image. This is new low for the NFL…I hope protecting your logos was worth it!