Last week, I discussed my favorite driver to collect, and this week I will examine his most well-known sponsor. From 1994-1997 Musgrave was sponsored by the Family Channel. The distinctive patriotic red white and blue design with that Family Channel logo was eye catching. The Family Channel logo was classic 1990’s design. It was also an idea whose time had come, and is still a great idea.
It was founded by Pat Robertson in 1977 as the CBN Satellite Service, which focused on Christian Broadcast Network programing. By 1981, it had re-branded as the CBN Cable Network, which began to focus more on family-friendly programing. It was a channel where families could watch together without needless violence, and gratuitous sex, something that should be redone today. The major moment was in 1990 when the channel became too profitable for the non-profit Christian Broadcast Network, and was transferred to International Family Entertainment, Inc. The CBN Cable Network became The Family Channel, and began to air recent dramas and sitcoms, as well as cartoons. In 1994, to gain visibility, The Family Channel joined forces with Roush Racing to create the #16 Family Channel Ford Thunderbird. This partnership lasted for 3 years, and Ted raced in 124 races, with 15 top 5’s and 36 top 10’s.
During the 1997 season, The Family Channel was purchased by Fox Kids Worldwide Inc. which was a joint venture between News Corporation, and Saban which re-branded the channel as Fox Family channel. This was out of necessity, as the average age of the viewer under the Family Channel banner was much older, and Fox Family set about trying to win back the younger viewers. The channel was used for everything from movies to cartoons, to Fox programing to Major League baseball. It became clear when the channel went from 10th in ratings to 17th in Nielsen ratings, that something was not working. Many outside observers felt that the push for younger viewers alienated the previous viewers.
In July 2001, almost 4 years to the date, the channel was sold to ABC and re-branded it ABC Family, which still operates to this day. It has come up with a format that amalgamates the two different styles of network. Though it hasn’t regained its previous glory, it has created a network that is family-friendly and appeals to families, not just young kids.
The #16 race team it spawned has had just as interesting a history. Roush had started in NASCAR in 1988, with Mark Martin as a driver and Stroh’s Light as the sponsor. They had a lot of success as a combo, and a second team was created in 1992. Wally Dallenbach Jr. started driving the Keystone Beer sponsored #16 Ford Thunderbird in 1992. Changes came in 1994, When Ted Musgrave was taken on as a sponsor. Ted was kept on until midway through the 1998 season, when he was let go from the team, and replaced with Kevin Lepage.
In 1999, TV Guide became one of the primary sponsors, and Lepage had a decent start to the season. As 1999 went on, Primestar left, TV Guide stayed and Lepage slipped in the points standings. I own a Kevin Lepage race-worn and signed helmet from 1999. It has the distinctive red and yellow scheme that TV Guide was known for. In 2000, Family Click took over as a sponsor, but Lepage slightly improved finishing 26th . At the end of the season, Family Click left the team, Lepage was released, and the #16 team disappeared for the entire 2001 season.
In 2002, the #16 Roush Racing Ford came back to NASCAR with Greg Biffle. They ran a limited schedule with 7 races started of the 10 races Biffle attempted to qualify for. In 2003, Biffle raced in the #16 Ford full-time, winning the Winston Cup Rookie of the Year award. Biffle continues to race in the #16 Ford full time and has had a lot of success, having won 19 races between 2003 and 2013. This team has a very bright future ahead of it.
Now on to…
PAINT SCHEME REVIEWS
Greg Biffle #16 Megulars Ford Fusion Best scheme Greg Biffle has run all year…and since that this is a C+ scheme, that is really sad. The color scheme is good, but the car design is awful.
Travis Kvpail #32 SK Handtools Ford Fusion Great design, great color scheme A+
David Stremme #33 Mace Chevy SS Great design, great color scheme, and I think that this is the first self-defense spray I have seen sponsor a car, so A+
David Reuitmann #35 MDS Ford Fusion Great color scheme, great design scheme, works very well, A+
Justin Allgaier #51 SEM Chevy SS Great color scheme, great design scheme, works very well, A+
Justin Allgaier #51 AccuDoc Chevy SS Decent color scheme, yellow is a bit too bright, otherwise a great scheme, A-
Dave Blaney #77 Humphrey Racing Ford Fusion Great color scheme, great design scheme, works very well, A+
Josh Wise #98 Trench Shoring Chevy SS Great color scheme, great design scheme, works very well, A+